The paradox of choice

The imaginarium of Dr Parnassus (2009), Terry Gilliam

                         TONY
               You must make a choice...and...
               actually, to be honest, I'd
               strongly recommend this one.

                         LOUIS VUITTON WOMAN
               But... Rudolph Valentino, James
               Dean, Princess Di?... all these
               people... they're dead.

                         TONY
               Exactly. To be reborn, first you
               must die. All of them have achieved
               a kind of immortality. And we love
               them all the more for it. They
               won't get old or fat. They won't
               get sick or feeble. They are beyond
               fear. They are forever young. They
               are gods. And you can join them.

                         LOUIS VUITTON WOMAN
                   (softening)
               You're such a wonderful speaker.

Soundtrack - Parnassus Alone